We’re so distracted we can’t even tune out and watch TV

Distracted tv attention economy

TV used to be a distraction in itself, a way to tune out, unwind, empty your mind after a long day. It was called the ‘boob tube’ and the ‘idiot box’ because people became so transfixed by it.

Now we’re too distracted for that distraction. 70.3% of the U.S. population will regularly use another device while watching TV. Despite the increase in engaging, high quality content designed specifically to capture our attention, we can’t sit through 30 minutes of a show without checking our device.

Our attention spans are shortening and we’re losing the ability to be present and relax during even the most passive entertainment. Focus and attention are becoming rare commodities.


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